The Skintimate Shave Bar

For the launch of shave brand Skintimate’s new scented razors, we wanted the celebration to be as vibrant and eccentric as the product. With an insight that women find getting ready with their friends to be just as fun as the event itself, we turned the pregame into the main event. For our concept “Get Ready with us” we created the Shave Bar in Soho, a pop-up where women could come and get their legs professionally shaved, while sipping a cocktail that perfectly paired with their shave gel and razors’s scent. We had celebrity DJ, Brittany Skye spinning tropical beats, NYC mixologist Pamela Wiznitzer crafting bespoke cocktails, and an eccentric cast of characters to guide women through the experience.

The Shave Bar sold out in less than 24 hours.

Watch the event recap video