Hellmann’s Levis No. 8
A lot of people hate mayonnaise. But there’s one person who really doesn’t—Titan's quarterback Will Levis.
After a video of him putting Hellmann’s mayo in his coffee went viral, we acted quick and signed him to a lifetime contract with the brand.
To make our partnership official, we designed him his own signature scent—Will Levis No.8, Parfum de Mayonnaise. A fragrance with a heart of creamy mayonnaise accord balanced by bright citrus and a vanilla finish.
We borrowed from the Chanels of the world and launched it like a high end fragrance from start to finish.
The result? It sold out in minutes, and people everywhere were able to Smell Like Greatness.
Awards 🏆
2024 Clios- Grand Clio PR and Sponsorships
2024 Clios- Gold PR and Sponsorships
2024 Clios- Gold Partnerships, Professional Athlete
Watch the case study ⬇️
We made a film 👇
We made wild postings all over Nashville
