eBay

Handbag Authenticity Guarantee

Simply put, eBay has trust issues. But with the exciting news that they now authenticate handbags, our job was to spread the word. Inspired by the iconic monograms of our favorite designers, we landed on our video concept: A for Authenticity: The A-Z on everything you need to know about eBay’s Authenticity Guarantee program. Our unique voice over talent is celebrity stylist and the ultimate voice of luxury and authenticity, Law Roach.

Watch the video 👇

Social

We used stills from the shoot and carried the alphabet theme through to Twitter and Instagram.

Experiential

We didn’t stop there. We took to the streets of NYC and LA, popping up with luxury bag vending machines for people to win big on the spot.

Stills

Because the shoot was so stunning…