eBay Crashes Prime Day

Awards 🥇
Shorty Winner in CONTEST OR PROMOTION
Shorty Finalist in SPOKESPERSON
Shorty Silver Honor in RETAIL & E-COMMERCE
One Show Merit in INTEGRATED PR CAMPAIGN

Amazon Prime Day has become one of the biggest shopping events of the year, generating millions in sales for Amazon — eBay’s biggest competitor. So how could eBay disrupt this made up holiday, and drive site traffic and sales of their own? Enter the Crash Sale. An irreverent sales event inspired by Amazon’s site crashing during last year’s Prime Day with deals on stuff people actually wanted. Our Crash Sale spokesperson? Alexa, of course.

👇Watch the Case Study👇

We made a video promoting The Crash Sale, with “Honest Alexa” as our spokesperson